sales manager

PureMagics · Israel · Posted 2026-10-20

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BG (RES) Avi Peled

CHAIRMAN

Avi Peled - A Visionary Global Business Leader . Avi Peled, a Reserve Brigadier General and Chairman of PureMagic, is a multifaceted business executive with a unique global perspective. Leveraging his extensive experience, Avi successfully leads a diverse portfolio of companies in strategic sectors: Energy recycling and recovery, Import of products for the defense industry,  Transportation, Representation of leading Indian companies in Israel. 

Tomer Peled, PhD

CEO

Dr. Peled is an innovative and inspiring leader in the realms of economics and biotechnology. As a former executive in the Israel Security Agency (Shin Bet), he brings a wealth of operational experience to his current role as CEO of the company, which he has successfully led since its inception in 2018. Key Attributes and Accomplishments: Business Development and Innovation: Dr. Peled's expertise in these areas, coupled with his exceptional ability to manage complex technological projects, has established him as a key figure in the industry. 

Heli Rosalis

sales manager

Driving Sales and Customer Relations for asta-in. Maayan holds a pivotal role in the company, spearheading the sales efforts for the asta-in brand, a premium line of skin health products enriched with natural astaxanthin. Her responsibilities extend beyond mere sales management, encompassing crucial aspects of customer relationship management and satisfaction.