Chief Marketing Officer (CMO)

Description

About LSports

LSports is a B2B sports data and technology company serving sportsbook operators worldwide. Our ARENA360 platform brings together TRADE, DEFEND, BOOST and ENGAGE, alongside LTS (LSports Trading Services), our managed trading service.

Why this role, why now

Marketing reports directly to the CEO, with full independence and close work with the entire leadership team. We are looking for a leader who will own how the company reads its market: where the next growth opportunities are, which markets and segments to prioritize, and how the ARENA360 story wins them. The role combines market strategy and marketing leadership, and shapes long-term company direction together with the CEO, CRO and VP Product. Member of the executive team, based in Ashkelon.

What you will own

• Market and opportunity strategy: Identify and size new markets, segments and product opportunities. Build the business case and bring clear go/no-go recommendations to the executive team.
• Long-term marketing strategy: Build a multi-year strategy and translate it into an annual plan, budget and KPIs.
• Platform positioning: Move from product-by-product messaging to one clear ARENA360 platform narrative.
• Two growth engines: Win and expand large operator accounts through relationships, events and targeted outreach (ABM). Build a scalable digital engine for smaller customers, from sign-up to paid conversion (freemium to premium).
• Revenue-generating leads: Own the leads that drive revenue and company targets, in partnership with the CRO.
• Team and budget: Lead and grow a marketing team of 5 and own the global marketing budget.
• Board: Present to the board as needed.

What success looks like in 12 months

• Marketing-sourced leads that convert to revenue and contribute directly to company targets.
• A measurable share of new pipeline originating from marketing.
• A working freemium-to-premium funnel: sign-ups and paid conversion.
• At least one new market or opportunity moving into execution.
• One platform positioning used consistently across Sales, Product and Marketing.

How you work

• Decision-making: You decide well with incomplete data, balance growth, profitability and risk, and adjust fast.
• Builder: You bring working frameworks for planning, budgeting, OKRs, hiring and team performance, and you have scaled directors and team leads.
• Partnership: You build strong working relationships with Sales, Product and Customer Success, and lead distributed teams.
• Resilience: You have led through hyper-growth bottlenecks as well as downturns or key customer losses.

Requirements

Must have

• 7+ years in B2B marketing, with a growth path rooted in hands-on execution.
• Experience as a member of an executive team in at least one international B2B tech company of comparable scale.
• Proven track record of identifying new markets or product opportunities and turning them into revenue. Be ready to walk us through concrete examples.
• Experience building long-term strategy and translating it into annual plans, budgets and KPIs.
• Experience managing a multi-million euro global marketing budget.
• Experience in both tracks: enterprise B2B marketing with a focused ICP (ABM, long sales cycles) across Europe, the Americas and APAC, and digital growth at scale from sign-up to paid conversion.
• Proven experience transforming marketing workflows with AI to increase output and shorten cycle times.
• Native-level English.

Nice to have

• Background in sports betting, iGaming, sports data or B2B data/API businesses.
• Board or investor reporting experience.
• A strong network of partners, talent and customers in the industry.