Database Administrator (DBA) R&D , Raanana, Israel
Centrical · Raanana · Posted 2026-10-20
Centrical provides an employee-centric success platform that holistically navigates employees, turn-by-turn, to success. Using actionable KPIs, deep gamification, personalized microlearning, collaboration tools, and augmented coaching, Our Story
Centrical grew out of the business intelligence (BI) software segment. BI let managers know how employees were doing, but it typically did not convey how to turn manager-led performance insights into employee performance actions.
Since employees were the ones doing the work, Centrical’s vision was to place them at the center of the process. To share with them insights about their work, to help them improve, be more focused, get better at what they do, as well as make it fun. Along with that, Centrical empowers managers to enable their team members to be more successful with AI-powered, closed-loop coaching that triggers personalized activities that impact individual employee performance and real-time performance visibility. That makes for better coaches and better-performing employees.
Centrical, founded in 2013, is convinced that employees are the center of business success. We operate from offices in New York City and Israel. And are proud to have an expanding list of enterprise businesses as customers, including Microsoft, Teleperformance, Synchrony Financial, Webhelp, and Swiss Life, among others.
You’ll work day to day with R&D and the Data team, embedded in the development lifecycle, not in a silo. This is a role with real autonomy and real impact: the decisions you make about
schema, tuning, and capacity are felt directly by enterprise customers at scale.
The role includes participation in an on-call rotation for production database incidents.
What you’ll do:
• Own the health, performance, and availability of our MSSQL production estate.
• Design and tune schemas, indexes, queries, and stored procedures for large-scale, high-concurrency workloads.
• Lead HA/DR: backup and restore strategy, replication, failover, recovery testing.
• Manage and optimize Amazon Redshift clusters, including distribution/sort key design, WLM, and query performance.
• Own schema versioning and migration pipelines integrated into CI/CD (we use Flyway).
• Partner with R&D on schema design, migrations, and release readiness; review data access patterns before they reach production.
• Build monitoring, alerting, and capacity planning so problems surface before customers see them.
• Drive automation of routine DBA work, and define standards and runbooks.
• Use AI tools (Claude, Copilot, and similar) as part of daily work: generating and reviewing SQL, building automation scripts, drafting runbooks, and accelerating troubleshooting.
Requirements:
• 6+ years as an MSSQL DBA, at expert level: query optimization, execution plans, indexing strategy, locking and concurrency, T-SQL.
• Proven experience with large-scale databases: high volume, high concurrency, multiterabyte, and the tuning that comes with that scale.
• Hands-on production experience with Amazon Redshift, or a comparable MPP warehouse (Snowflake, BigQuery) with willingness to go deep on Redshift.
• Schema versioning and migration tooling integrated into CI/CD (we use Flyway; Liquibase or similar experience transfers).
• Strong HA/DR, backup/recovery, and replication experience.
• Scripting for automation (PowerShell, Python, or similar).
• Practical experience using AI assistants (Claude, ChatGPT, Copilot, or similar) to produce real work: scripts, queries, automation, documentation.
Nice to Have:
• Experience migrating from MSSQL to PostgreSQL: schema and stored procedure conversion, data migration, application cutover.
• Cloud database experience on AWS (RDS)
• Multi-tenant SaaS environments
• MongoDB or other non-relational engines
• ETL/ELT tooling and modern data stack exposure
• Database security and compliance (SOC 2, GDPR)
To apply, please send your CV to [email protected]
Founder and CEO
Gal founded Centrical (previously GamEffective) in 2013 with a clear vision: helping companies empower their employees and make people the center of business success. Before Centrical, he served as CEO of Gilon Business Insight, a leader in business intelligence. When Gilon was acquired by Ness Technologies (NASDAQ: NSTC) in 2010, Gal joined Ness as Senior Vice President and member of its executive leadership team. Earlier in his career, he served as VP of Customer Relations and Operations at Deloitte Consulting and held roles at EDS and Bashan. Gal holds an MBA in Marketing and Information Technologies from Tel Aviv University.
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VP, Customer Success
Madeleine Freind is a senior Customer Success leader with deep experience building and scaling SaaS and managed services businesses. At Centrical, she leads the Customer Success teams across North and South America, partnering with clients to drive measurable business impact through the platform.
Before joining Centrical, Madeleine was Head of Customer Success at Quantifind, an AI-powered analytics company, where she led strategic relationships with brands like Hershey’s, KFC, J.P. Morgan Chase, and Dunkin’ Brands. Her ability to translate complex data into clear, actionable solutions consistently helped customers achieve their goals.
Earlier in her career, Madeleine spent over a decade on the agency side, managing CRM and digital marketing programs for Fortune 500 companies through smart, data-driven strategies.
Michael Ciancio serves as the Chief Marketing Officer (CMO) at Centrical, bringing decades of experience in marketing and go-to-market strategy. In this role, he leads the company’s global marketing efforts to drive brand growth and market expansion.
Prior to joining Centrical, Michael held marketing leadership positions at notable technology companies, including IntelePeer, Infor, and Vonage. Throughout his career, he has successfully guided teams in scaling products, strengthening brands, and significantly expanding market presence.
Michael’s expertise lies in scaling high-growth software companies, particularly in AI, performance management, and employee engagement solutions for customer experience teams. His strategic vision and leadership continue to be instrumental in advancing Centrical’s mission to transform how organizations engage and motivate their frontline teams.
Michael holds a Bachelor’s Degree in Economics from Gettysburg College and a Master of Business Administration (MBA) in Marketing from Montclair State University.
VP, Corporate Marketing
Natalie Roth brings over 15 years of experience in brand and product marketing for SaaS solutions. Before joining Centrical, she was Senior Product Marketing Manager at Frontline Education, where she led go-to-market strategies for enterprise K-12 solutions and played a key role in integrating and positioning products following multiple acquisitions.
Previously, Natalie served as Director of Marketing at Accelify Solutions, where she drove marketing strategy, new product launches, and customer communications. She played a pivotal role in business growth, expanding market presence, and deepening client engagement, contributing to the company’s success and eventual acquisition by Frontline Education.
Natalie holds a BA in Creative Writing and Digital Media from New York University, graduating magna cum laude.
VP, Product Management
Linat Polak Mart has more than 15 years of expertise in managing product strategy and operations in high-volume organizations.Previously, she held the role of Head of Product Experience and Communications for LivePerson, a leading Conversational AI platform, where she played crucial part in delivering significant product innovation and customer growth. Prior to her time at LivePerson, she held multiple senior product roles at NICE, a leading enterprise customer experience (CX) software provider, including Director of Product Portfolio and Director of Product Management.
Linat holds an MBA from Tel Aviv University and a BA in Computer Science from Reichman University (IDC Herzliya). She graduated magna cum laude from both institutions.
“CX leaders should stop isolating contact centers from other departments. Customer experience is increasingly cross-functional. In 2025, integrating CX insights across the organization will be critical to delivering seamless and cohesive experiences.”
Tompkins comes to Centrical with more than 25 years of experience in software and hardware sales. Prior to joining his role as Chief Revenue Officer at Centrical, he was CEO at Workspot. He held the position of Chief Revenue Officer at IGEL as well as senior sales leadership positions with Red Hat, Hewlett Packard (now Hewlett Packard Enterprise), and Citrix.
Tompkins holds an MBA in Business Administration and Management from the University of Virginia, Darden Graduate School of Business Administration and served in the US Navy as a Nuclear Propulsion Technician.
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“Knowledge Management: It is not exactly underrated but it will be bigger than what it is in 2025. Vendors are likely to boost R&D investment in knowledge management for contact centers in 2025.”
“Human-centered AI, where AI is used not just to automate and drop money to the bottom line, but used to service up insights to support team members and delight customers. I see generative AI with conversational context and tonal analysis as pretty critical here.”
“The future? Goodness, there’s so much, but I really believe 2025 is the year of community. We’re not just taking tickets anymore—folks we’re drawing people in, getting proactive, and co-creating with customers. Community will become a normal service channel, with customer service workers facilitating and adding value.”
“The myth that technology/AI is a quickly implemented CX superpower. Companies will realize that we can’t harness a lot of these gains without quality data that is clean and well-organized.”
“By 2025 the buzzword omnichannel may be on its’ last leg. Customers want their issues resolved quickly and accurately and they would prefer not to need to contact us in multiple channels that we can see at one time.”
“For 2025, the main trend I’m watching is ‘AI agents’—bots powered by AI that are becoming more autonomous. Unlike basic responses, these AI agents can handle end-to-end customer interactions, reducing the need for human intervention. Expect significant developments from vendors.”
“Stop talking about AI. It’s like talking about the internet being a thing. It’s here. The better focus is start thinking about how AI enhances the lives of your team. So stop talking about AI and start doing something about it.”
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“The blending of CX and EX will accelerate. The days of reducing friction for customers at the expense of employees are over. Indeed, because AI-enabled customer experiences often require AI usage by customer-facing employees, leaders will have to ensure a frictionless work experience to drive AI adoption and deliver value.”
Read Stephanie’s full interview
One myth that will be debunked in 2025?: “Customers are on the edge of their seat waiting to hear what you have to say. We need to learn about what’s important to customers by asking more questions.”